BIGYELLOW, CABLE & OTHER OPERATIONS
Cable Growth
Cable television subscriber growth at
NYNEX CableComms, NYNEX's
United Kingdom subsidiary, was up 62.3 percent over the first
quarter of 1995, with the ratio of premium to basic units
improving to 202 percent from 148 percent in the first quarter of
last year.
Print & Electronic Directories
Growth in information services was also strong. The number of
NYNEX Yellow Pages advertisers grew 3.5 percent, including a 21.1
percent increase in international advertisers.
In electronic
publishing, NYNEX Information Resources Company (NIRC) launched
Big Yellow(sm), the next
generation of its national on-line business
directory, and immediately doubled usage to more than 200,000
"hits" a day, compared to 10,000 a week when NIRC introduced
interactive yellow pages on Prodigy in the first quarter of last
year.
The number of NIRC's on-line advertisers increased 60
percent over the first quarter of 1995. Big Yellow will be
displayed as a choice on the main navigation bar of Infoseek
GuideTM, the Internet's most frequently used search service, which
receives 35 million hits per day. NIRC recently announced it has
taken a five percent preferred equity position
in Infoseek.