Chapter 5: Better Access To Better Data

California's RealtyLink

RealtyLink is the nation's first multiple listing service (MLS) designed specifically to use the speeds of ISDN. Developed jointly by the San Fernando Valley Association of Realtors and Pacific Bell, the system stores and makes available color photographs, renderings, floor plans, property maps and other documents that can be used by realtors to interest prospective buyers in an available home.

According to Mary Lou Williams, executive director of the association, full-screen color images are retrieved from the system and drawn on a broker's PC monitor in seconds. Plans include full-color video tours of an area or major property, to be called up at a broker's command.

The system can also access a growing number of mortgage and land records, title and lender guarantees and the like - all designed for use at a property's closing. These documents are scanned as needed throughout California, and made a permanent part of a statewide thrust to virtually eliminate the physical transfer of paper within five years.