March 27, 1996

NYNEX CONTACT: Media Relations, (212) 395-0500

Tele-TV Media Announces Appointment Of Gerry Farrell Senior Vice President, Research

LOS ANGELES, CA -- TELE-TV Media Chief Operating Officer David Grant today announced that Gerard Farrell has joined the company as Senior Vice President, Research.

Mr. Farrell will have overall responsibility for TELE-TV's market research activities. He will develop and implement all research efforts encompassing TELE-TV's product development and service activities for TELE-TV's three means of digital distribution: digital television, the Internet and interactive television. Mr. Farrell will work closely with all departments within TELE-TV in coordinating strategic marketing, programming, and product research. He will be based at TELE-TV Media headquarters in Los Angeles.

In making the announcement, Mr. Grant said, "With the media industry evolving so quickly, the role of immediate market research has taken on critical importance. That's especially true for an entity like TELE-TV whose mission it is to develop and produce products and services that bridge the media environments of today and tomorrow."

"I am delighted that we were able to bring Gerry Farrell to our team. He is one of the best in his field and I expect his contributions to be significant," Mr. Grant said.

Since March 1995, Mr. Farrell had his own consulting firm specializing in entertainment and political research and marketing. Prior to that he was Executive Vice President, Strategic Planning and Marketing for Twentieth Century Fox Television where he led the marketing and research activities for the network production, domestic syndication and international television units.

His domestic and international marketing efforts included "The Simpsons," "NYPD Blue," "A Current Affair," and "Picket Fences." In addition, Mr. Farrell was responsible for market research for Fox Latin American Channel (Canal Fox) and worked extensively with the Fox Television Stations.

"TELE-TV's success is predicated on bringing together the best of what television has always been with the great potential that still lies ahead," Mr. Farrell said. "That's going to require a strong knowledge of the consumer market at every stage of that transitional process.

"In our effort to deliver consumers the future products and service they might demand, it is also very important TELE-TV closely monitor those telecommunications offerings with which today they are most comfortable and familiar. Being a part of the team to help consumers recognize and adapt to new media presents a great challenge and terrific opportunity," he said.

Prior to Twentieth Century Fox, Mr. Farrell has held executive research positions at Paramount Pictures Corporation, The National Research Group and MCA Television. He and his wife Gretchen reside in Studio City, Ca.

TELE-TV, headquartered in New York, is a media and technology company created by Bell Atlantic (NYSE: BEL), NYNEX (NYSE: NYN), and Pacific Telesis (NYSE: PAC). The TELE-TV Media division is based in Los Angeles.

The TELE-TV Systems division is based in Reston, Virginia, with offices in San Ramon, California. TELE-TV is creating nationally branded traditional and interactive home entertainment and information services for distribution over wireless and wired telephone networks in six of the nation's top seven markets starting this year.

NYNEX is a global communications and media company that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, Slovakia and the Czech Republic.

The Corporation is a leader in the telecommunications, wireless communications, cable television, directory publishing and entertainment and information services.

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