July 2, 1996

NYNEX CONTACT: Phil Santoro, (508) 762-1326

Wedding Plans Are Made Easier With BigYellow, America's National Yellow Pages

MIDDLETOWN, MA -- Planning a wedding just got a little easier thanks to BigYellow, a national on-line yellow pages service developed by NYNEX. Brides-to-be can find everything they need to plan the perfect wedding, from horse drawn carriages to men's formal wear.

Rather than spending hours driving from shop to shop, brides can preview merchandise on-line to find out which stores offer the merchandise or services they need. Advertisements featured on the on-line shopping directory gives brides-to-be the power to find, compare and retrieve up-to-the-minute, detailed information about hundreds of different products and services needed to plan a wedding.

Nearly every business in America is listed on BigYellow, including catering services, functional halls, limousine rental services, florists, tuxedo rental stores, photographers, travel agencies and bridal shops. Many of these businesses are showcasing their products and services with photos, descriptions and prices shown right on BigYellow so that brides, grooms and wedding planners can shop comprehensively and make informed choices.

For example, 4W Circle Gallery of Art and Entertainment, a Brooklyn, NY-based bridal shop that advertises on BigYellow, features photos and prices of bridal accessories, flowers, favors and gift baskets.

"If you're planning a wedding and need to find the services you want without having to run around, you can just go right on-line into BigYellow," says Selma Jackson, owner of 4W Circle Gallery. "You can look up wedding services and supplies and be able to tap into the resources you need with the click of a mouse."

BigYellow includes the names, addresses and phone numbers of almost every business in the United States. With more than 16 million listings and more than 4,000 advertisers, BigYellow far exceeds any other on-line shopping directory in content and is one of the largest advertiser-supported sites on the Internet.

Future brides can find BigYellow and its 90 wedding-related categories by accessing it on the Internet's World Wide Web at http://www.bigyellow.com, or by calling toll-free, 1-888-BIG-YELLOW (1-888-244-9355).

BigYellow was developed by NYNEX Information Resources Co., a world-class leader in directory publishing and data base management, helping buyers and sellers throughout the world manage information to complete transactions. The company has been a leader in developing and providing electronic shopping services for more than a decade. In addition to BigYellow, the company is the developer of Power Pass, a database marketing program that connects consumers with merchants through a discount shopping card.