April 8, 1996

NYNEX CONTACT: Media Relations, (212) 395-0500

New NYNEX Business Advertising Campaign Highlights Its Network, Employees

NEW YORK, NY -- NYNEX's employees and its telecommunications network take center stage as part of a new business advertising campaign that kicks off today.

In the print, television and radio campaign, NYNEX explains that through its reliable network and advanced products and services, customers have at their disposal an efficient business tool that helps them manage their own businesses more productively. NYNEX's people also are featured as the key element that makes the network perform and, through their vast expertise, develop partnerships that add value to customers businesses.

As in previous campaigns for businesses, the executions will contain the theme line: Leave it to NYNEX.

The TV and print ads will target large-, medium- and small-sized businesses in the Northeast. The campaign also will offer start-up and growing customers a free telecommunications kit -- the NYNEX Business Consultant -- which contains a printed manual and computer disc that provide information about NYNEX services and their applications, and how they could improve their companys operations.

For large businesses, the campaign will stress the importance of a reliable communications network, and the capabilities that NYNEXs network can provide through local area network connectivity, high-speed data transfer, and secure transmissions.

For medium- and small-sized businesses, the ads focus on the benefits that NYNEX technology and employees bring to a firm that enable business owners to concentrate on running their operations. NYNEX services that are featured include:

• Digital Centrex -- a digital central office-based business communications system that provides dialing and call management features to customers with 4 to 99 lines.

• PhoneSmart -- a set of services including Call(er) ID, Repeat Dialing, Call Return and Call Trace.

• Valuflex -- an inward-only, direct dial calling service that enables a subscriber to receive and pay for 800 and 888 number calls.

• Custom Calling Services -- a set of services including Call Waiting, Call Forwarding, Speed Dialing, and Three-Way Calling.

• Call Answering -- a central office-based service that enables subscribers to receive, store and retrieve messages.

In the spots for the Digital Centrex product, business customers will be able to request a self-help booklet or computer disc that enables business owners to evaluate different telephone systems. With the disc, companies can enter different scenarios regarding possible changes, locations, and more.

"Our network and the people that make it tick combine to give NYNEX a strong competitive advantage," said Janet Keeler, NYNEX vice president for Marketing Communications. "The power of the NYNEX network, and all the communications capabilities it provides help make businesses run more smoothly and efficiently. And our employees have the know-how to solve complex communications issues with manageable, simple solutions."

One such employee is Bill Marra, an account executive in Garden City, Long Island. "I'm thrilled to be part of this new campaign. Meeting customers, looking at their businesses, recommending communications solutions that help them work more effectively -- those are the things that make NYNEX so special and so valuable to companies in the Northeast."

The campaign was conceived and developed by Group 810 of Young & Rubicam Inc.

NYNEX is a global communications and media company that provides a full range of services in the northeastern United States and high-growth markets around the world, including the United Kingdom, Thailand, Gibraltar, Greece, Indonesia, the Philippines, Poland, Slovakia and the Czech Republic.

The Corporation is a leader in the telecommunications, wireless communications, cable television, directory publishing and entertainment and information services.

FAX copies of recent NYNEX news releases are available free of charge, 24 hours a day. Call 1-800-331-1214 and an automated system will provide instructions.

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