Arnold and BigYellowSM Join Forces

MIDDLETON, MA -- After a 4-month review including top Boston and New York advertising agencies, NYNEX Information Technologies (NIT) named Arnold Communications, Inc. as Agency of Record for the BigYellow account, America's online shopping directory.

"Arnold clearly demonstrates the qualities we sought in a marketing partner, including intelligence, leadership, professionalism, and fresh thinking, as well as creative and executional excellence in marketing communications," commented Paula Katkin, Director - Marketing Communications for NIT. "We are very excited to have them join the BigYellow team," she added.

"BigYellow can revolutionize the Yellow Pages business and, at the same time, deliver on the promise of the Internet to millions of consumers," said Rick Britton, Chief Operating Officer and founder of Arnold's New Media Task force.

On the forefront of Arnold's interactive services is Ken Smith, Interactive Marketing Producer. According to Ken, "Interactive marketing isn't just about technology, it's about connecting a brand with consumers. We think BigYellow has a lot of selling power, and hope that by forging an emotional connection with the consumer, we can help BigYellow become a leader on the Web."

The brand-bulding campaign is expected to launch within the next few months.

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