Internet Marketing Tour Continues

NYNEX and three other leading World Wide Web services continued a national Internet marketing tour yesterday with a stop in San Francisco. The companies are briefing executives in the advertising industry on the latest business developments and strategies for marketing and advertising on the Internet.

NYNEX is the developer of BigYellowSM, America's on-line shopping directory. Other companies sponsoring the tour are Netscape Communications Corporation, Infoseek Corporation and Starwave Corporation. The next stop is New York City on Friday, May 10.

The program, "Marketing and Advertising in the Interactive Age," will give advertising agency executives and marketers a better understanding about marketing issues and focused media opportunities on the Internet.

Among the executives participating on the tour are Matthew J. Stover, president and CEO of NYNEX Information Resources, and Kathy Ives, its managing director of electronic services.

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