NYNEX, Netscape, Infoseek and Starwave Conduct Internet Tour

NEW YORK -- NYNEX and three other companies are conducting a national tour to brief the advertising community about the latest business developments and strategies for marketing and advertising on the Internet. Top executives representing NYNEX Information Resources Company, Netscape Communications Corporation, Infoseek Corporation and Starwave Corporation will share their expertise in advertising industry seminars in four cities. The tour begins in Los Angeles on May 3, travels to San Francisco on May 6, appears in New York on May 10 and finishes in Detroit on May 14.

NYNEX will share its experiences in bringing together buyers and sellers on the Internet with BigYellow(sm), America's largest shopping directory.

The program, "Marketing and Advertising in the Interactive Age," will give advertising agency executives and marketers a better understanding about marketing issues and focused media opportunities on the Internet.

Among the executives participating on the tour are Matthew J. Stover, president and CEO of NYNEX Information Resources, and Kathy Ives, its managing director of electronic services.

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