NYNEX Launches Business Advertising Campaign

NEW YORK -- NYNEX is highlighting its employees and its vast telecommunications network in a new advertising campaign geared toward Northeast businesses of all sizes.

In the television, print and radio campaign, NYNEX explains that with its reliable network and advanced products and services, customers can benefit from a superior business tool to help them manage their own businesses more effectively.

"Our network and the people who make it tick combine to give NYNEX a strong competitive advantage," said Janet Keeler, NYNEX vice president for Marketing Communications.

"The power of the NYNEX network, and all the communications cababilities it provides help make businesses run more smoothly and efficiently. And our employees have the know-how to solve complex communications issues with manageable, simple solutions," she said.

Some of the featured NYNEX services include:

• Digital Centrex -- a digital central office-based business communications system that provides dialing and call management features to customers with 4 to 99 lines.

• PhoneSmart -- a set of services including Call(er) ID, Repeat Dialing, Call Return and Call Trace.

• Valuflex -- an inward-only, direct dial calling service that enables a subscriber to receive and pay for 800 and 888 number calls.

• Custom Calling Services -- a set of services including Call Waiting, Call Forwarding, Speed Dialing, and Three-Way Calling.

• Call Answering -- a central office-based service that enables subscribers to receive, store and retrieve messages.

The new ad campaign, conceived and developed by Young & Rubicam of New York, offers start-up and growing customers a free telecommunications kit -- the NYNEX Business Consultant -- which contains a printed manual and computer disc that provides information about NYNEX services and their applications, as well as suggestions for improving a company's operations.

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